Word: brandsness
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Meanwhile, Yum! Brands, parent company of Kentucky Fried Chicken, Pizza Hut and Taco Bell, has promised to post calorie information on its menus by January 2011. If the creator of KFC's Famous Bowls - fried chicken, mashed potatoes, corn, gravy and shredded cheese packed together for your gut-busting pleasure...
If The Proposal has demonstrated that a movie doesn't need two stars to be a hit, The Hangover proved it doesn't need any. Same with the starless Up (sorry, all you Ed Asner fans), which in its fourth weekend amassed another $21.3 million, for a domestic total thus...
Fiat CEO Sergio Marchionne wants to use the Italian carmaker's technology to sharpen the focus of the Chrysler brands, insiders say. For example, Fiat's technology could allow Chrysler to build a reputation for high performance - not something it's known for today. The new technology could also augment...
So what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands - Chrysler, Jeep, Dodge and Mopar (which makes...
During World War II, soldiers were issued with free cigarettes, courtesy of the tobacco companies; with millions of nicotine-addicted G.I.s returning home after the war, the still largely unregulated tobacco industry aggressively promoted cigarettes throughout the 1950s. Companies sought to distinguish their brands with popular slogans like "Winston tastes...