Word: brandsness
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Hence Greenpeace's four-year-long campaign to pressure paper companies like Kimberly-Clark - which makes Kleenex, Scott and Cottonelle, among other brands - to stop cutting down virgin forests. Says Lindsey Allen, Greenpeace's forest campaigner: "We know it's possible to act differently."
It's possible - but few Americans are doing it. Toilet paper containing 100% recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever...
People will do crazy things for the devil's brew. Take the guy who, in 2005, spent more than $70,000 on a single bottle of Dalmore 62 Single Highland Malt Scotch Whisky - one of 12 bottles in the world - and then proceeded to consume it, in one sitting, with...
You initially balked at the idea of learning how to properly taste and describe whiskey. How did you go from that to describing brands like High Wine Whiskey as "the rebel no one wants you to date." There's a certain amount of hesitation some people have to trying to...
Lacroix is not the only fashion house to teeter on the brink. The Antwerp-based designer Veronique Branquinho closed her business last week, blaming the dismal financial situation. Meanwhile, economic pressures are straining relationships inside famous luxury brands. Versace S.p.A. announced on Friday that Giancarlo Di Risio, the house's...