Word: brandsness
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GM chief executive officer Fritz Henderson says Koch will work with a small staff to dispose of the pieces dumped into the "old" bin, including brands such as Hummer, Saab and Saturn. "He won't have anything to do with the operation of the new GM," says Henderson.
And as that network grew and grew and grew, Time Warner's content divisions, from HBO to Time Inc., from CNN to Warner Bros., could have and should have been at the forefront of the digital-media revolution, leveraging that access against its powerful brands.
Could those production snags trickle down to the price of a cuppa joe? The signs are that they are starting to. U.S. food company Kraft upped the price of its Maxwell House Colombian ground coffees by roughly a fifth in April. Rival Smucker's made a similar move earlier in...
As Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce and create communities for their users. Some industries, like local retail, could be transformed by Twitter - both at one-store operations that cater to customers within a few...
For Twitter to be a part of a company's efforts to communicate with customers, the customers must be willing to "follow" the company on Twitter. That allows the individual consumer to choose which firms he is willing to get messages directly from. It may not be surprising that "new...