Word: brandsness
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Now that China's state-controlled companies have begun a shopping spree triggered by their access to cash and an eye to assets in other parts of the world beaten down by the recession, the fight over whether some assets are "too big to be bought" is heating up. There...
Going Mainstream Today, though, the big business is in working out how to serve the increasingly sophisticated Muslim consumer. "The question now for companies is: What products and services are you going to provide to help Muslims lead the lifestyle they want to lead?" asks the Halal Journal's Abdullah...
For non-food companies like South Korea's LG and Finnish cell-phone giant Nokia, targeting Muslims is also big business. LG offers an application to help users find the direction of Mecca, while Nokia has free downloadable recitations from the Koran and maps showing the locations of major mosques...
What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to...
What areas of the brain are you looking at for more insight about how consumers think? I find it incredibly sad, but let me explain my whole theory of the amygdala. The amygdala is the part of the brain partly responsible for fear. During the recession fear is really growing...