Word: brandsness
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This year, Li is back on the West Coast - or rather, his eponymous sportswear company is - setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe...
Despite the growing political influence of China, try asking an American to name a Chinese company and you're not likely to get much of an answer. While South Korea has Samsung and Hyundai, and Japan has Sony and Toyota, in the U.S., China is largely associated with the mass...
You've likely read some of Demand's content without realizing it. Founded in 2006, the company runs a slew of popular Internet portals, including eHow.com Cracked.com and Livestrong.com that receive 100 million hits a month - more traffic than any of the digital properties of Disney, NBC, ESPN or, yes...
So what's going on? First off, food deflation in 2009 impacted the entire grocery business. However, a strategic shift from Walmart backfired a bit. In order to implement its "Project Impact" plan, which called for less clutter in the aisles and more space given to other product categories like...
For example, Flickinger's research shows that at a group of WinCo Foods stores in California, the Western grocery chain carried 34 different sizes of detergent brands like Sun, Arm & Hammer, Surf and Gain. Neighboring Walmarts only carried 10 of these sizes. Further, of the 10 brand packages both stores...