Word: brandsness
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McDonald's might want to stay aggressive, because Starbucks won't go away quietly. The company is introducing a grande iced coffee for under $2 this summer, and the company has said it will lower prices on basic drinks in some markets. Starbucks has also just launched print ads taking...
Although the First Lady has sparked retail sales for her chosen brands, it's too early to anoint her a savior. "Michelle Obama hasn't done enough to significantly change the financial performance of J. Crew and Talbots," says Betty Chen, retail analyst at Wedbush Morgan Securities. J. Crew's...
That means avoiding commodity battles with rivals like Panasonic and Braun. Zojirushi briefly made dual-mug coffeepots, but when engineers couldn't sufficiently differentiate its product from other brands', the company abandoned the market. The focus now is on products that take advantage of Zojirushi's expertise in heat conduction...
No matter how the Chrysler bankruptcy works out, there will be no reason for Americans to mourn. Chrysler is not going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and...
Here comes Ralph. From tuxedos to wall paints, the Polo Ralph Lauren universe had everything but the perfect watch. Now it has three: Slim Classique (above), an elegant evening watch with hand-guilloché details; Sporting, the most masculine of the group, with screws on the bezel; and Stirrup, equestrian-inspired...