Word: brandsness
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Woods' future seems dreary as—according to the Davie-Brown Index, a measure of a celebrity's influence on brands and consumers—his standing among the general public has dramatically decreased. Woods was ranked as number 6 last year, but he has since plummeted to number...
Harvard also invested in some brands well known to students, buying $45 million of stock in Marvel Entertainment and $4,000 of stock in Chipotle Mexican Grill.
In Greece, doctors, lawyers, accountants and other self-employed professionals are among the worst offenders, says Georgakopoulos, the tax head. To prove the point, the ministry released tax information last November about doctors in the wealthy Athens neighborhood of Kolonaki, where the streets are lined with shops selling brands like...
At Toyota dealerships, meanwhile, customers have had to haul their cars in to have the sticky gas pedals repaired. Loyal Toyota owners now have a reason to flirt with other brands, though switching could cost them: trade-in prices for Toyotas have fallen. And at global headquarters in Toyota City...
Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running...