Word: brandsness
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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl...
But an analysis by Goldman Sachs suggests that while Ford is expected to gain some market share in the months ahead, Toyota will contribute relatively little. "We continue to view Chrysler and GM as being the largest source of share gains," it states, adding, "We expect a modest gain against...
Financing inventory, however, is only one part of the equation. Consumers have more choices now; the competition has gotten much tougher. Also, consumers are much less loyal to brands, so the negative impact could be more severe. "Toyota is big enough to survive, but this hits them at the core...
Toprak believes that Toyota's problems could prompt consumers to take a second look at American brands such as Ford and Chevrolet and could also boost Korean nameplates such as Hyundai and Kia, which have lineups that closely match Toyota's. Even European luxury makers such as Mercedes-Benz and...
YouTube commenters expressed what was on a lot of people's minds. "Seems they rushed the product to market before testing thoroughly enough," wrote one. "I'm guessing it's because all the people who tested the software were white," wrote another. HP declined to comment on their methods for...