Word: brandsness
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If there's one thing Belgium is known for above all else - more than Tintin, chocolate and female tennis stars - it's beer. The Belgians have a rich beer-making tradition dating back to the Middle Ages, with more than 125 breweries today; beer, it is said, is the very...
But the company sees things differently. Although its headquarters are in Leuven, where AB InBev can trace its brewing roots back to 1366, the firm's power brokers are Brazilian investment bankers who manage a global empire with a workforce of 120,000 and more than 200 brands of beer...
Absent any explicit assurances on job security, Kraft chief executive Irene Rosenfeld pledged "great respect for Cadbury's brands, heritage and people" in a statement announcing the deal. Keeping those things in mind may be more important than in most takeovers. Founded 186 years ago when John Cadbury, a Quaker...
While purists fear a dumbing down of French wine may have adverse consequences, Mas says the long-term success of the new brands still depends on quality wine-making. "This Kiwi Cuvée is a perfect expression of the sauvignon blanc grape, which is made in the Loire [valley...
What automakers have found in India is a country just entering the age of motorization, where still only 1% of the 1 billion-plus population owns a car. Although India trails the world's largest emerging car market - China - its sheer size gives it untapped potential that carmakers can't...