Search Details

Word: brandweek (lookup in dictionary) (lookup stats)
Dates: all
Sort By: most recent first (reverse)


Usage:

...Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently at hand. (Brandweek estimates that Red Bull spent $100 million annually to launch itself in the U.S., a number the company disputes.) In any case, it was money well spent. Red Bull has annual global sales at more than $1.5 billion and an army of hip young devotees...

Author: /time Magazine | Title: Business Books | 5/22/2008 | See Source »

| 1 |