Word: braniff
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Dates: during 1960-1969
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...advantages that help them to make mergers (TIME, Feb. 21). A growing number of Wall Street analysts are beginning to suspect that many conglomerates have been overpriced. One of the most controversial conglomerates of all is debt-ridden Ling-Temco-Vought, which plans to reduce its controlling interest in Braniff Airlines from 67% to 55% and sell off some other assets, including all of its holdings in National Car Rental. L.T.V.'s stock declined last week by 81 points, to a 1968-69 low of 741, and the shares of many other popular conglomerates also suffered substantial losses...
Everybody was well fortified with vintage Mumm's champagne before the bubbly pairs of part-time actors began playing the part of traveling companions in the filming of a series of Braniff Airways commercials. First off, there was baseball's Whitey Ford tweaking the twitching mustache of Salvador Dali. Then came another Odd Couple, Mickey Rooney and Rex Reed. "Let's hurry this show up," cracked the much-married Rooney. "I gotta be in court. I'm gettin' another divorce, ya know." The most memorable set of seatmates, though, was Novelist Mickey Spillane ("I only...
...seemed to end last month when Lyndon Johnson awarded new Pacific routes to six of 18 carriers that had sought them for more than a decade. Johnson's choices were two Pacific veterans, Pan American and Northwest, and newcomers TWA, Continental and all-cargo Flying Tiger. In addition, Braniff got new runs to Hawaii. Last week Richard Nixon said: nothing doing. In a letter to the Civil Aeronautics Board, Nixon stated that he would "recall the matter" and later on "advise you of my decision on the merits...
...whole confidently expects passenger traffic to begin catching up with airline capacity by 1970. Until that happens, the airlines will remain in a bind. Engaged in a fierce competitive battle to sell more seats, the industry has been spending lavishly on promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues...
...fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and wonder girl for another...