Word: braniff
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Dates: during 1960-1969
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...sharing of maintenance costs has become increasingly common. Airlines flying Boeing 707s utilize the same spare-parts pool. United Airlines in San Francisco services jet aircraft for ten other airlines. In San Diego, "Pacific Southwest Airlines operates a training program for pilots from such lines as Nippon, Alitalia and Braniff...
Married. Mary Wells, 39, comely maverick of Madison Avenue, boss of fast-rising Wells, Rich, Greene, Inc., who painted Braniff Airways planes in pastels; and Harding Lawrence, 47, president of Braniff; both for the second time; in Paris...
...zany sense of humor and an apparently limitless imagination. He is the leading practitioner of what the trade calls the indirect sell: the product is visible and so is the pitch, but the commercial zings across chiefly because it is entertaining and refuses to take itself seriously. To dramatize Braniff Airways' airfreight division, Zieff shows a man crated and shipped by air, arriving at his destination with not a hair out of place. For Whirlpool household appliances, he marches a repairman into a rainswept courtyard where a Gestapo-type supervisor charges him with neglecting his customers and then strips...
...customers. Pacific Airlines not long ago put its stewardesses in "hot pink" uniforms and advertised them delectably as "cupcakes." Staid Northwest Airlines added a mink collar to its stewardess attire last month-and lifted hemlines just above the knee. To whip up interest in its South American routes, Braniff has just introduced such gourmet dishes as Cebiche Peruano de Pescado (raw fish steeped in lemon juice) and Arroz con Pato Chifa (marinated duckling in soy sauce with date, rice and walnut dressing) even aboard domestic flights. Reinforcing its $2,000,000-a-year take-the-wife-along campaign, United...
...just a barefoot girl on Madison Avenue, yearning for her own ad agency, when she sweetied Braniff Airways into handing over its $6,500,000 advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from...