Word: braniff
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Dates: during 1970-1979
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...success, notably among the young (three-quarters of Skytrain passengers are under 34), has helped all transatlantic traffic. Competing carriers have followed Laker's lead and lured new passengers by offering New York-London stand-by fares of $256, v. the basic economy rate of $626. Braniff now has a Dallas-London flight for $398. Latest figures, comparing April results with those of the same month a year ago, show that Pan Am's transatlantic load factor was 62%, up from 54%; TWA's surged to 72%, up from...
Carter supports Kahn and holds up the CAB as an example of the price-cutting benefits of competition, but the two men are not always in accord. After the President overturned the CAB's award of the Dallas-London route to Pan American and gave that plum to Braniff, the fiercely independent Kahn openly criticized the decision and seriously considered quitting...
...battle left Braniff stranded. On March 1, it flew a 747 loaded with celebrities to Britain for what it had planned as a gala inauguration of its new run be tween London and Dallas-Fort Worth. The Life Guards band turned out at Gatwick airport to serenade the orange jumbo jet with The Yellow Rose of Texas. But the British government would not let Braniff fly passengers back to the U.S. at the new low fares, and the U.S. Civil Aeronautics Board refused to let Braniff charge the high fares. Result: the plane flew back with its nonpaying passengers...
Although CAB Chairman Alfred Kahn had originally opposed giving Braniff the Dallas-London route (he wanted it to go to Pan Am), he moved quickly to defend the Texas-based airline. In a plea to the White House. Kahn denounced Britain's action as a "fundamental and flagrant breach" of the Bermuda II pact, which governs air travel between the two countries. He urged Carter to retaliate by suspending British Caledonian's flights between London and Houston, that airline's only service...
...early last week, British Airways itself was proposing some new low fares, and only the details of an agreement remained to be wrapped up. By Friday they were, and Braniff planned to start its Dallas-London flights over the weekend...