Word: braniff
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Dates: during 1980-1989
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...PATCO walkout is not nearly as damaging as had been feared. Many carriers are using it as an excuse to lay off unneeded employees, sell fuel-inefficient aircraft, trim unprofitable routes, goad pilots into working more hours a month and otherwise shape up their companies. Says an official for Braniff, one of the biggest money losers among airlines: "The industry is doing house cleaning it should have done anyway...
Tall (6 ft. 4 in.) and a basketball player during his college years in Texas, Acker started in the tire and battery business, served as a vice president of Lionel D. Edie & Co. investment advisers, and then switched to the airline industry in the 1960s. He became president of Braniff in 1970, and in 1977 was named chairman of Air Florida. By slashing fares and expanding service, he increased Air Florida revenues from $7.8 million in 1977 to $161.2 million last year. The formerly small intrastate line now flies to 43 cities, including London and Amsterdam...
...longer the invincible titans of air transport, major trunk carriers like Pan American, United, Braniff and TWA are now fighting off brutal competition from hosts of new airlines, some with only a few planes and a quick-thinking team of marketing men. Their business strategy: a sort of fast-food style of jam-'em-in, fly-'em-off air service. The upstarts have been spawned in large part by the airline deregulation drive that began during Gerald Ford's presidency and is likely to be accelerated by the Reagan Administration...
...Braniff Airways' problems are even worse. After deregulation, the carrier expanded wildly under since ousted Chairman Harding Lawrence, overreached itself and suffered badly when the economy softened. At one point, Braniff was leasing airplanes for its new routes, fueling them with kerosene bought on the superexpensive spot market, and taking off with half-empty planes...
...that emotional polarities can be switched in an instant. Omnipotence suddenly turns to helplessness, brutality to compassion. The details in these pages arrange themselves into a vivid collage: the painted yellow footprints on which brand-new Marine recruits are told to stand; the puce and canary Braniff jetliners that fly replacements to Da Nang as if it were a trip to Disney World; U.C.L.A. sweatshirts left behind by retreating Viet Cong; the exploding shoeshine box of an urchin-guerrilla; the contoured fiber-glass chairs that give a military morgue the look of a "futuristic barbership"; the computer printout that informs...