Word: braniff
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Dates: during 1980-1989
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...unfriendly skies of airline competition, Braniff has been buffeted severely but refuses to stay grounded for long. The Dallas-based carrier endured a bout with bankruptcy in 1981-82, and has changed hands three times since then. Last week Braniff chairman William McGee announced an ambitious plan to triple the size of the airline's fleet and join the ranks of major U.S. carriers...
While several troubled rivals are selling planes and cutting service, McGee said his company has ordered 50 midsize Airbus A320 jetliners and has taken options to acquire 50 more (total cost: $3.5 billion). Braniff chose the European-built planes partly because it wants its jets in a hurry. Half the planes were originally intended for cash-strapped Pan Am, which agreed to turn over its allotment to Braniff...
Major advertisers, eager to tap the estimated $134 billion in spending power wielded by Spanish-speaking Americans, have ventured into Spanglish to promote their products. In some cases, attempts to sprinkle Spanish through commercials have produced embarrassing gaffes. A Braniff airlines ad that sought to tell Spanish-speaking audiences they could settle back en (in) luxuriant cuero (leather) seats, for example, inadvertently said they could fly without clothes (encuero). A fractured translation of the Miller Lite slogan told readers the beer was "Filling, and less delicious." Similar blunders are often made by Anglos trying to impress Spanish-speaking pals...
...from the crash, Northwest has other worries as well. The carrier is one of 15 airlines facing possible Federal Aviation Administration fines totaling nearly $6.5 million for alleged breaches of safety and security rules. The roster includes United ($1.26 million), Hawaiian ($1.17 million), Continental ($982,130), Eastern ($893,500), Braniff ($518,000), American ($421,250) and Northwest ($371,000). The bulk of United's penalty is for temporarily removing so-called vapor-seal covers from the wings of its Boeing 767s, allegedly increasing the chances of fire. United says it was trying to solve a vibration problem on the 767s...
...cost UAL about $7.3 million. Allegis, Trump said, was "better suited to the next world-class disease." Along with the boyish billionaire, the Wall Street rumor mill named as possible UAL takeover partners the New York investment firm of Coniston Partners and the Chicago-based Pritzker family, which controls Braniff and owns 1% of UAL's shares...