Word: braniff
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Dates: during 1990-1999
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...Braniff International Airlines, reincarnated almost as often as Shirley MacLaine, is dead again, becoming the fourth major U.S. airline to end operations in the past 18 months. The harried carrier, founded in 1928 and once one of the largest U.S. airlines, abruptly ceased service just before the holiday weekend, stranding thousands of passengers. It's the third time in 10 years that the airline, which claims it is a victim of the airfare price war, has folded its wings...
Swaggering through the ruins, a handful of robust carriers are picking over the choicest goods and becoming worldwide powerhouses in the process. Says Russell Thayer, an airline consultant who once headed Braniff: "Consolidation has reached critical mass in the industry. The big three -- American, United and Delta -- are going global at a tremendous rate, while Northwest is scrambling to catch up with them. Within a year, we may be down to four or five large carriers...