Word: braniff
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Dates: during 2000-2009
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...Avenue firm. Wells was the godmother of a style of advertising that was witty, irreverent and anti-authority. Her memoir, A Big Life, tells the tale of her agency, Wells Rich Greene; her ardent wooing of clients; her even more ardent love match with Harding Lawrence, the impresario of Braniff Airways; and her battle with cancer. It's as engaging, effervescent and brave as the ads she created. --By Richard Stengel
DIED. HARDING LAWRENCE, 81, airline innovator who in the mid-1960s led the radical makeover and growth of the now defunct Braniff International Airways; in Mustique, West Indies. He perked up the airline with brightly colored planes and Pucci-designed flight-attendant uniforms (with help from Mary Wells, an ad executive who later became his wife), before a recession and high fuel prices drove the airline out of business...
...logical--if unforeseen--conclusion. More than 50 new carriers have taken wing since deregulation's dawn in 1978, but only a few, like Midwest Express, have survived. And at least one, America West, is the subject of takeover talk. The rest have either been scrapped, like older carriers Braniff and Eastern, or swallowed...