Word: braniff
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...even many of deregulation's original proponents conceded, suddenly throwing a tightly regulated business into a situation of free, and often reckless, competition was bound to cause some chaos. Several of the major airlines reacted to the new market freedom by overextending themselves. Braniff, for example, added 18 new U.S. cities and eight foreign countries to its network. In the process, the airline ran up $789 million in debts and is losing money rapidly...
...cagers needed was the financing. So they employed a touch of the alumni network, counting on Crimson connections. Tom Stenberg and Ed Lee coordinated the drive with the Fung Ping-fan family playing a major role. Having received funds from several graduates, Coca Cola, American Express and Braniff Airlines, the Harvard hoopsters were on their way--to Beijing...
...most creative and persuasive advertising poured Dout of the small, freewheeling agencies known as ad boutiques, like Carl Ally or Delia Femina, Travisano & Partners. Gucci-shod zanies in tinted glasses and with-it jargon dreamed up "the white wine that goes with any dish" for Blue Nun and Braniff's pastel-colored jets and Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever before." Last week Advertising Age, the industry...
...Delta 57% Braniff 69% Air Canada 58% Aer Lingus 66% TWA 56% Laker 65% British Cal. 54% N.W. Orient 62% National 52% Pan American 59% Air India 37% Iran Air 58% Brit. Airways...
...business. At present, the hottest battleground is Florida, where National, Delta and Eastern are all facing new competition on routes in and out of the Sunshine State. Since deregulation, American, Ozark and Republic have all launched runs between Florida and points in the Midwest and other areas, while Braniff has increased its service from Texas and Western states. TWA and United plan to invade Florida this winter...