Word: braniff
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...trademark "Coke." Other companies like IBM, RCA and Gillette also retain full-time trademark attorneys to keep products built by advertising into household words from becoming just household words. Even Britain's Freddy Laker has hired a Washington lawyer to protect Laker Airways' registered "Skytrain." Airlines, including Braniff, which applied for a no-reservation Dallas-London "Texas Skytrain" route, have already been warned politely but firmly to buzz...
...year, are benefiting from more passengers and stable (though high) fuel costs. The result: they could well earn $300 million to $350 million this year. A number of lines are using the renewed strength to do what many of them have not done in years: buy new planes. American. Braniff and Northwest have placed orders with Boeing for 23 727-200s (value: $251 million). Eastern has ordered nine DC-9s from McDonnell Douglas. In September, United Airlines, the nation's largest air carrier, handed Boeing its biggest order from any major U.S. airline in eight years...
...assembled the show, is forced to reluctantly admit that "inevitably there are a great many below top quality, and it is unfortunate that these have been exhibited and sold." As for Calder's dabbling in the world of business promotions, such as the aircraft he painted up for Braniff Airlines, the less said the better - even though it takes talent to make a DC-8 look that ugly. No matter: the sculpture is his great achievement, and will be his testament...
...Indianapolis Speedway, wrecker trucks are RWB; so are many Illinois state police cars, garbage trucks in Boston, fire hydrants, buses and subway cars in Chicago, and Braniff s flagship airliner...
Small Profit. Last year the nation's 11 major scheduled lines had a collective loss of $110 million v. a profit of $321 million in 1974. Only five carriers managed to make a profit in 1975: Northwest, Delta, Braniff, Western and National. The nation's largest line, United, which on top of everything else was grounded for 16 days in December by a mechanics' strike, registered a loss of $7.7 million for 1975-and has already dropped another $35 million in the first two months of this year...