Word: braniff
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...whole confidently expects passenger traffic to begin catching up with airline capacity by 1970. Until that happens, the airlines will remain in a bind. Engaged in a fierce competitive battle to sell more seats, the industry has been spending lavishly on promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues...
...Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit off the ground...
...sooner had TWA announced its shift than Braniff announced that it was pulling out of Wells, Rich, Greene. Reportedly, Ling-Temco-Vought, the Dallas conglomerate that took Braniff under its corporate wing last January, had long been leary of the Braniff relationship with Wells, Rich, Greene, and was pressing for just such a change...
...fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and wonder girl for another...
...with his head sticking out? Everybody remembers greasy kid stuff, but what stuff is supposed to be superior? Which TV manufacturer, to prove that all its money has been poured into developing a better set, shows its board of directors in their undershirts? If a viewer can unhesitatingly answer Braniff, Vitalis and Sylvania, then he is watching too much...