Word: braniff
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Manhattan alone, more than 30 new agencies opened last year. Mostly, the newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...major holdings. From their 1967 highs to last week's close, Eastern Air Lines fell 23% to $46.75, United 24% to $66, American 31% to $33.75, Pan American 35% to $23.88 and Northwest 36% to $86.50. TWA shares dropped from $90.75 to $50.63 for a 44.2% loss and Braniff's sank 44.8% from $84.25 to $46.50. Despite their soaring prospects for the long run, the airlines are in a spell of turbulent financial weather...
...sharing of maintenance costs has become increasingly common. Airlines flying Boeing 707s utilize the same spare-parts pool. United Airlines in San Francisco services jet aircraft for ten other airlines. In San Diego, "Pacific Southwest Airlines operates a training program for pilots from such lines as Nippon, Alitalia and Braniff...
Married. Mary Wells, 39, comely maverick of Madison Avenue, boss of fast-rising Wells, Rich, Greene, Inc., who painted Braniff Airways planes in pastels; and Harding Lawrence, 47, president of Braniff; both for the second time; in Paris...
...customers. Pacific Airlines not long ago put its stewardesses in "hot pink" uniforms and advertised them delectably as "cupcakes." Staid Northwest Airlines added a mink collar to its stewardess attire last month-and lifted hemlines just above the knee. To whip up interest in its South American routes, Braniff has just introduced such gourmet dishes as Cebiche Peruano de Pescado (raw fish steeped in lemon juice) and Arroz con Pato Chifa (marinated duckling in soy sauce with date, rice and walnut dressing) even aboard domestic flights. Reinforcing its $2,000,000-a-year take-the-wife-along campaign, United...