Word: braniff
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Cussing & Calamity Janes. Braniff International tried to have it both ways, one day running a full-page "weight watcher's guide to Dallas" listing its low, medium-and high-calorie flights, the next day taking a two-page newspa per ad to boast about its gourmet delicacies plus special treatment for "those stubborn few who don't like perfect martinis. We let you mix your own." On its Chicago-New York flight, United was gunning for the tired businessman, with a whole plane turned into a men-only compartment, where commuting executives are free to cuss, smoke cigars...
...trying to be selective," he says wryly, "and not hit anyone too hard." He has added 700 new employees to take the strain off an understaffed system, revamped maintenance, scheduling and reservations. To point up the changes, Northeast is advertising its "Yellow-birds," a Raymond Loewy inspiration. Somewhat like Braniff planes, North-cast's aircraft now are white from nose tip back along the fuselage, slant into canary yellow on the after-belly as well as the tail and wings...
...Braniff, ninth largest of the trunk lines, flamboyant Harding Lawrence, 46, took charge last year and has already lifted its earnings 58% by tripling its jet fleet and adding such eye-catching innovations as ocher-painted planes, gaudy interior decor and hostesses in Pucci dresses...
Intending to change the situation, the Civil Aeronautics Board's Bureau of Enforcement last week filed formal complaints against nine airlines: American, Braniff, Continental, National, Northwest, Pan American, Trans Caribbean, TWA and United. The bureau asked that the carriers be forced to close their "separate and unequal" facilities at major airports. A separate complaint against American was filed with the CAB by Herbert A. Goldberger, a Providence businessman, after he was denied admission last December to the line's special waiting rooms. "I felt like I'd been sent to the back of the bus," he said...
...layovers in the shop, helping to raise daily operating time of its aircraft to as much as 17 hours, well above the industry's norms. Six has been able to recruit outstanding executives. For seven years his No. 2 man was Harding Lawrence, now the successful president of Braniff. Last year Six hired Pierre Salinger, the former presidential press secretary who, as Continental's vice president for international affairs, certainly has not hurt its drive for U.S. Government business...