Word: braniff
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...gaudy. Even in the office, as he feeds IBM cards into the computer, the Fidelity man is certainly a credit to de corps. No longer is there suppressed boyhood envy of the white-suited Good Humor man, no longer jealousy of bankers' grey. A fig for Braniff stewardesses in Pucci bloomers. Even those Avis chaps with their blazers and TRY buttons shrink to insignificance when one no longer has to go to work one day in a blue suit, another day in brown. No more agonizing morning quandaries over what tie to wear! Except, of course, for Fidelity...
...otherwise slow-moving stock market last week, the shares of seven of the nation's twelve big airlines climbed to alltime peaks. The high-flying seven: United, TWA, Pan Am, Eastern, Northwest, Continental and Braniff. With air traffic racing 26% ahead of 1965, the industry's first-quarter revenues rose 21%. Last week Pan Am said that its passenger traffic so far this year was up 30%. TWA reported that its revenues in May grew 19.5%, compared with the same month last year. Fast-growing Continental Airlines' May passenger traffic rose 29% on domestic routes...
...Pentagon gets preference on the production lines, and heavy military demand has led to a shortage of jet engines for the civilian market. With delivery delays as long as a month, United, Braniff, Delta, and other lines are planning to postpone new services or make do with piston planes. Two weeks ago, Eastern canceled 5% of its flights "temporarily;" Eastern has enough piston planes for those runs-but, oddly, not enough pilots with sufficient piston training. Promising a "round-the-clock" program to familiarize its jet-age crews with the old planes, Eastern said that it would be back...
Lawrence, who came to Braniff from Continental Airlines, turned to the color brush as a quick way to paint over a dowdy image. Between 1945 and 1964, Braniff had slipped from fifth to ninth place among U.S. trunk airlines, was notorious for late flights, sloppy service and shoddy equipment. Its routes included everything from long flights to Buenos Aires to costly Texas puddle jumps, but the airline had not won a new route for ten years and was barely making money. "Flying had become a crawling bore," says Lawrence today. "But flying should be fun-and colors are fun." When...
Nights & Days. Much more than spray guns went into Lawrence's new-look campaign. Braniff was the first U.S. airline to put into operation the relatively small short-run jet aircraft -in Braniff's case the BAC One-Eleven -providing places like Sioux Falls, S. Dak., with commercial jet service for the first time. Needing only a 48% passenger load for Braniff to break even, the 63-seat BAG One-Eleven has averaged 61.1%. In addition, Lawrence put Braniff's four-engine Boeing jets on a new schedule of daytime flying and nighttime maintenance. As a result...