Word: braniff
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...Braniff International planes, women passengers have a particular problem: trying to pick clothes whose colors won't clash with the vivid hues of Braniff. Since last fall, in a major departure from the traditional white or silver commercial airlines, Braniff has been painting its jets any of seven assorted colors: lemon, beige, ocher, turquoise, orange, light and dark blue. Aircraft interiors are a kaleidoscope of orange, yellow, blue, brown, grey, red and green. Braniff hostesses wear uniforms that include lime topcoats, pink and yellow or pink and blue shift dresses and hyacinth culottes, all styled by Italian Couturier Emilio...
Rash of Jokes. Inevitably, the hostesses have become known among Bonded birdmen as Pucci Galores. And the multicolor fleet has raised a rash of jokes, such as the one about the airport controlman who radioed a Braniff pilot: "O.K., dearie, take...
...last laugh, however, seems to belong to Braniff President Harding Lawrence, 45, who took over the airline a year ago last week and is responsible for the color splash. Braniff is getting more attention than other airlines, and operating statistics show it. Passengers increased 18% last year to 3,370,000; revenues also rose 18%, to $129 million, and earnings were up 58% to $9,400,000. Within the year, Braniff stock rose from $25 to $125, and stockholders last week happily approved a two for one split...
...importing Buckingham Corp. with Schenley. Last year Lehman negotiated some 20 mergers, for which the purchase prices totaled more than $700 million. Goldman, Sachs last year put through more than ten key mergers, including Genesco's acquisition of the Kress variety-store chain, Transamerica's purchase of Braniff and Lanvin's purchase of Charles of the Ritz. Other major deals were brought off by such investment bankers as Morgan Stanley, First Boston, and Kuhn, Loeb...
Died. Clarence Nicholas Sayen, 46, president from 1951 to 1962 of the Air Line Pilots Association, 16,000-member union representing more than 90% of the country's scheduled airline pilots, a onetime Braniff copilot who won many badly needed air-safety reforms, but called senseless strikes against the airlines in a bitter struggle for control of the smaller Flight Engineers union and resigned under fire; of injuries suffered when the United Airlines Boeing 727 he had taken from New York crashed into Lake Michigan minutes before landing at Chicago, killing all 30 passengers and crew...