Word: braniff
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...thirds of the coach fare and children for one-third, has been copied by several other lines. With American Express, airlines are stressing "lonely businessman" packages under which businessmen's wives can come along for half-fare. Foreign visitors get special rates: $150 on Braniff for 30-day coach-class privileges...
Dallas-based Braniff Airways never went in much for the frills with which most large U.S. airlines woo the customers. The nation's ninth largest line often gives indifferent service, has been slow to buy new planes, has resisted innovations. Braniff, for example, is a leader in the fight against in-flight entertainment. Last week the line decided to change its course. Invading the Los Angeles executive suite of rival Continental Airlines, it picked a new boss who has won a reputation as one of the industry's brightest young men. Braniff's new president: Harding Luther...
Youngest V.P. Braniff's board chairman, Dallas Financier Troy Post, had planned his raid well. Even before his Greatamerica Corp. bought control of Braniff last summer and installed him as chairman, he had carefully compared Braniff's record with those of five other airlines of comparable size. His finding: Continental had grown faster than all the others-a remarkable 545% in the last ten years. Further study led him directly to Lawrence, who is largely responsible for Continental's record of quality service, imaginative promotion, low costs, on-time performance and efficient use of jets...
...objective," says Lawrence, "is to make Braniff emerge as the most efficient jet operator in the world." Though only ten of its 52 planes are jets, Braniff expects to take delivery this year of 14 British-made BAC-111 medium-range jets, has options to buy a dozen more. The airline, whose routes range as far north as Minneapolis and as far south as Buenos Aires, has also applied for the Dallas-Miami run and for flights between the Pacific Southwest and Northwest. And Harding Lawrence's selection gave new life to rumors that Braniff and Continental will eventually...
...since 1953, when the British introduced the Viscount turboprop, have they made such a determined selling push. British Aircraft Corp., maker of the $2,800,000 BAG One-Eleven, has lined up 74 orders and 16 options from airlines, including three customers in the U.S.-American (25 planes), Braniff (14) and Mohawk (5). Deliveries will begin in a couple of months, nearly a year ahead of Douglas, but Douglas hopes that many airlines may hold off ordering until its plane takes...