Word: braniff
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...Operating % Increase Income over 1950 American $12,814,000 570 Eastern 9,830,000 90 United 7,854,000 -* National 3,529,000 155 T.W.A. (domestic) 2,906,000 -* Delta 2,266,000 130 Braniff 1,220,000 500 Western 829,000 260 Capital 786,000 200 Chicago & Southern...
...half as a social worker with the New Deal's Federal Emergency Relief Administration, learned stenotyping at night school, and went to work as a secretary for Oklahoma City's Chamber of Commerce. There her quick mind and talent for getting along with people were spotted by Braniff Airways Vice President O. M. Mosier. When he went to American Airlines as a vice president, he took Carlene with...
After years of running a flying school at San Antonio and starting a semi-scheduled airline, he landed an airmail route between Brownsville, Amarillo and Houston, sold out in 1937 to Braniff. When World War II began, Long organized four Texas flying schools at the request of the armed forces ("We pitched the textbooks out the window and taught with planes and parts"), turned out 20,000 pilots and 3,500 mechanics. In 1945 he got a CAB certificate, and began flying passengers between Amarillo and Houston. Later, he bought six surplus DC-3s, began using the name Pioneer...
...Braniff pressed farther south. Starting with a flight to Lima in 1948, he has opened new routes to five South American countries (e.g., Brazil, Ecuador), and he is giving Pan Am and Panagra a race for their passengers. He set up a Braniff Business Bureau to bring Latin American goods north and export U.S. goods south, offered cut-rate tourist fares. He even drummed up business among Latin America-bound Chinese travelers in the Orient by distributing handbills that were printed in Chinese. On his gross of $18,438,140 last year, Braniff rang up a net profit...
Away from his desk, Tom Braniff is a placid, easygoing man who plays a leisurely game of golf (he bets more skillfully than he plays), takes off on hunting trips, and at Christmas dresses up as Santa Claus for the children of his 2,401 employees. But the leisurely pace never gets into his business operations. He has applied for additional routes inside & outside the U.S. (e.g., from Havana to Washington and New York). Says he: "All my life I've wanted to see a little farther over the horizon, and the horizon keeps getting farther away...