Word: braniff
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...Aerovias' competitors in Mexico know better than to judge the potential strength of their new rival by such standards. Fledgling Aerovias is backed by the million dollar fortune of able, affable Thomas E. Braniff. His American company, Braniff Airways, Inc., is the fifth largest airline in the U.S. (see map). Many Braniffmen are already on the job in Mexico, sharing their operating know-how with Aerovias' eager Mexican employes...
Pioneer Makes Good. Tom Braniff, 61, made his fortune selling insurance in boomtown Oklahoma City. In 1927 he financed an airline from Oklahoma City to Tulsa, 120 miles away. From the day it acquired its first Stinson cabin plane, the line lost money. Soon airline, plane and deficit were taken over by Backer Braniff, in fee simple...
...Braniff searched the air transport industry for good men, sent his gangling Braniff Airways north to tap the rich traffic at Kansas City, Chicago and Denver. A businessman with a hawk eye for facts & figures, Braniff watched his operating costs, held losses at a minimum...
...Braniff Airways broke into the clear, earned $28,000 profit. Last year earnings were a good...
Imperialism without a Sting. Braniff planned his first foreign venture with care. Too many U.S. businessmen, he thought, have gone into foreign companies, exploited them to the last penny of profit, and pulled out. His own plan: to organize a Mexican company, operated by Mexicans, and paying more than lip service to the Mexican economy. For himself he asked for a fair return on his investment, a traffic hookup between his two airlines. This brand of Yankee business easily won Mexican favor, plus route privileges to Tampico, Merida, Vera Cruz...