Word: braniff
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...conversation (see box), recorded in February of last year, Crandall suggests that the two airlines raise fares 20%. That would have defused a price war that was badly wounding American and, by May 1982, helped force Braniff into bankruptcy, where it remains today. Putnam promptly rejected the idea, but the conversation has become the centerpiece of Justice's action...
...suit climaxed a ten-month federal investigation of "dirty tricks" that Braniff said were played on it last year by American in an attempt to retaliate against low Braniff fares. According to one rumor, American pilots were causing delays on runways to disrupt Braniff flights. Another had American dawdling in the delivery of some $9 million in cash from Braniff tickets bought through American...
...they helped give American a "bad boy" image in Dallas. American, which had based its executive offices in New York City for about 40 years, moved its headquarters, and at least 1,100 jobs, to Dallas in 1979 and immediately began a fierce competition with the local boys, Braniff...
...Government's transcript, it seems, involved a bit of trickery on Braniff's part. According to American, Crandall telephoned Putnam to complain about an offensive Braniff advertisement, and Putnam returned the call, tape recorder ready. Crandall's language was damning. At one point, Putnam asked, ''Do you have a suggestion for me?" "Yes," said Crandall heatedly, "I have a suggestion for you." He then proposed the joint fare-raising scheme...
When the Government announced its suit, American Chairman Albert Casey said he stood by Crandall and expected the case to be "soundly repudiated in court." American contended that it and Braniff faced vigorous competition along their routes, so much so that they could not "have raised fares above competitive levels" even if they had tried...