Word: braniffs
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Just before the movie begins aboard long-haul flights on American, Braniff and Northwest, a ten-minute, highly professional film flashes on the screen. Titled World on Parade, it appears at first glance to be a 1940s-style newsreel. Passengers listening through their earphones hear a solemn-voiced narrator describe dramatic scenes of F-14 fighters landing on a Navy aircraft carrier. But then comes the soft sell: those are Grumman planes. Other World on Parade segments have included a mini-tour of a Chrysler factory where robots help assemble K-cars and a message for Krugerrands showing how gold...
...plane and into their hotel a few yards away (planted on Seattle's famous "airport strip"), the Harriers got a chance to survey the course first-hand from their scenic vantage point, watching their opponents struggle through the soaked fairways of the Tyee Golf Course as Braniff departures and arrivals whizzed overhead...
Such pizazz impressed good-ole-boy Texans, who were soon vying for aisle seats where stewardess viewing was best. Southwest flights were also packed because of the low fares. A nighttime or weekend trip from Houston to Dallas was only $13 on Southwest, compared with $26 on competing Braniff and Texas International. Soon the inexpensive and colorful Southwest flights within Texas were as much a part of local tradition as the Alamo, longhorn cattle and the Dallas Cowboys...
...been hurt by Braniff and other carriers rushing to start overseas routes. Pan Am has taken over National, which will give the international carrier a full schedule of flights within the U.S. But the integration of the two airlines has been delayed for at least another few months, and in the meantime Pan Am is drastically reducing its overseas service to save money...
...main hub airport, pulling in traffic from outlying "spokes." One prime example is Dallas-based Southwest Airlines, which earned $21.8 million during the first half of the year. Southwest flies the highly economical Boeing 737 and concentrates on markets in which it outschedules and underprices its bigger competitors. Braniff charges $148 for a Houston-Dallas round-trip fare; Southwest charges only half as much, $74. Says Southwest President Howard Putnam: "Everyone says that we ought to be sick like the other airlines, but we feel...