Word: braniffs
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...Avenue firm. Wells was the godmother of a style of advertising that was witty, irreverent and anti-authority. Her memoir, A Big Life, tells the tale of her agency, Wells Rich Greene; her ardent wooing of clients; her even more ardent love match with Harding Lawrence, the impresario of Braniff Airways; and her battle with cancer. It's as engaging, effervescent and brave as the ads she created. --By Richard Stengel
DIED. HARDING LAWRENCE, 81, airline innovator who in the mid-1960s led the radical makeover and growth of the now defunct Braniff International Airways; in Mustique, West Indies. He perked up the airline with brightly colored planes and Pucci-designed flight-attendant uniforms (with help from Mary Wells, an ad executive who later became his wife), before a recession and high fuel prices drove the airline out of business...
...logical--if unforeseen--conclusion. More than 50 new carriers have taken wing since deregulation's dawn in 1978, but only a few, like Midwest Express, have survived. And at least one, America West, is the subject of takeover talk. The rest have either been scrapped, like older carriers Braniff and Eastern, or swallowed...
...Braniff International Airlines, reincarnated almost as often as Shirley MacLaine, is dead again, becoming the fourth major U.S. airline to end operations in the past 18 months. The harried carrier, founded in 1928 and once one of the largest U.S. airlines, abruptly ceased service just before the holiday weekend, stranding thousands of passengers. It's the third time in 10 years that the airline, which claims it is a victim of the airfare price war, has folded its wings...
Swaggering through the ruins, a handful of robust carriers are picking over the choicest goods and becoming worldwide powerhouses in the process. Says Russell Thayer, an airline consultant who once headed Braniff: "Consolidation has reached critical mass in the industry. The big three -- American, United and Delta -- are going global at a tremendous rate, while Northwest is scrambling to catch up with them. Within a year, we may be down to four or five large carriers...