Word: braniffs
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...made Wells, Rich, Greene one of the nation's fastest growing agencies. Just two weeks ago, it won the Royal Crown Cola account, which raised the three-year-old agency's annual billings to $100 million and put it among the top 30 ad agencies. Like Braniff Airways, a former WRG client, and American Motors, a current one, Royal Crown trails the leaders in its hotly competitive field and counts heavily on snappy advertising for recognition...
...overextended himself, as he did in 1961 when he almost lost control of his company. Last year Ling borrowed $900 million to snare Jones & Laughlin, National Car Rental, and Braniff Airways whose latest advertising campaign shows odd couples flying high. He tried to refinance part of that debt last fall, but investors spurned his efforts. Ling scoffs at the doubters. "This is just the year to kick conglomerates," he says. He planned to sell off a small slice of Braniff, most of National Car Rental and perhaps a few other securities to raise all the funds that he said...
...advantages that help them to make mergers (TIME, Feb. 21). A growing number of Wall Street analysts are beginning to suspect that many conglomerates have been overpriced. One of the most controversial conglomerates of all is debt-ridden Ling-Temco-Vought, which plans to reduce its controlling interest in Braniff Airlines from 67% to 55% and sell off some other assets, including all of its holdings in National Car Rental. L.T.V.'s stock declined last week by 81 points, to a 1968-69 low of 741, and the shares of many other popular conglomerates also suffered substantial losses...
Everybody was well fortified with vintage Mumm's champagne before the bubbly pairs of part-time actors began playing the part of traveling companions in the filming of a series of Braniff Airways commercials. First off, there was baseball's Whitey Ford tweaking the twitching mustache of Salvador Dali. Then came another Odd Couple, Mickey Rooney and Rex Reed. "Let's hurry this show up," cracked the much-married Rooney. "I gotta be in court. I'm gettin' another divorce, ya know." The most memorable set of seatmates, though, was Novelist Mickey Spillane ("I only...
...seemed to end last month when Lyndon Johnson awarded new Pacific routes to six of 18 carriers that had sought them for more than a decade. Johnson's choices were two Pacific veterans, Pan American and Northwest, and newcomers TWA, Continental and all-cargo Flying Tiger. In addition, Braniff got new runs to Hawaii. Last week Richard Nixon said: nothing doing. In a letter to the Civil Aeronautics Board, Nixon stated that he would "recall the matter" and later on "advise you of my decision on the merits...