Word: braniffs
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...zany sense of humor and an apparently limitless imagination. He is the leading practitioner of what the trade calls the indirect sell: the product is visible and so is the pitch, but the commercial zings across chiefly because it is entertaining and refuses to take itself seriously. To dramatize Braniff Airways' airfreight division, Zieff shows a man crated and shipped by air, arriving at his destination with not a hair out of place. For Whirlpool household appliances, he marches a repairman into a rainswept courtyard where a Gestapo-type supervisor charges him with neglecting his customers and then strips...
...just a barefoot girl on Madison Avenue, yearning for her own ad agency, when she sweetied Braniff Airways into handing over its $6,500,000 advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from...
...Motors Corp. last week launched a nationwide advertising campaign designed to put the company on the road to recovery. To plug its 1968 models, the automaker is relying on 18-month-old Wells, Rich, Greene, Inc., which was already Madison Avenue's hottest new ad agency (other clients: Braniff airlines, Benson & Hedges 100s) when it picked up A.M.C.'s $12 million account last June. The full measure of the agency's upstart audacity will become evident by the time its client's '68s go on sale next week. Abandoning the teasers, Wells, Rich, Greene will...
Airline Thefts. At least one of Wells, Rich, Greene's ideas has already boomeranged. In her dealings with Braniff, Mary Wells persuaded the airline to paint its jets in pastel hues and garb its stewardesses in Pucci-designed uniforms. But a Wells ad showing an elderly woman passenger stealing everything from a Braniff blanket to the plane itself has had the unintended effect of dramatically increasing the line's theft rate. No matter how the American Motors campaign goes over, however, there are hopes that some of the company's cars will sell well. Based on optimism...
...Ling Dynasty," as L-T-V is sometimes called, has loomed even larger. In March a surprise Ling tender offer hauled Chicago's Wilson & Co. into the fold. Early this month, Ling announced a plan to take over Greatamerica Corp., the Dallas-based bank, insurance and airline (Braniff) combine controlled by his longtime ally, Troy Post. If Ling could take Allis-Chalmers in hand L-T-V bid fair to quickly become a $3 billion company...