Word: braniffs
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...fought harder than Juan Trippe's Pan American World Airways to keep other U.S. airlines out of Latin America. No one has put up a stiffer fight to get in than Tom Braniff's Braniff Airways. Last week it looked as though Braniff had won a resounding victory. In a fortnight, Braniff announced, it will launch its first flight from Lima to Buenos Aires, thus giving Pan Am its first independent U.S. competitor to Argentina.* After that, Braniff will fly four round trips a week between B.A. and Houston, from which its network of U.S. routes fans...
Take-Off. To show them, Tom Braniff had been knocking long & loud at the door of Argentina. As long ago as 1946, the Civil Aeronautics Board awarded Braniff routes down the west coast of South America to Lima and across to Rio de Janeiro. He even had a route allotted him into Argentina, but he did not have the permit from Argentina that he needed. Not till Braniff got the State Department, which was considering economic assistance to Argentina, to do some diplomatic stiff-arming for him did President Perón decide to play ball. The new flights will...
Unlike many airline bosses, hardknuckled, pink-cheeked Thomas Elmer Braniff, 66, was a middle-aged man when he went into aviation. He started out at 17 to sell insurance, later branched out into Oklahoma real estate, by 1927 had already made a fortune. Then he put up $10,000 to finance a one-horse airline which operated one single-engine Stinson cabin plan from Oklahoma City to Tulsa, 116 miles away...
...line lost money from the start. Although Braniff bought planes and expanded north to tap the rich traffic at Chicago, Kansas City and Denver, he kept right on losing money. By 1933 he was ready to write off commercial aviation as a bad investment. But he changed his mind a year later when he won his first Post Office mail contract for the Chicago-Dallas route. Thanks mostly to that, by 1935 his line was in the black and he was ready to start expanding again-this time to the south...
Sound-Off. Near the end of the war he had his first real skirmish with Pan Am, when he tried to operate a route in Mexico, where Pan Am's affiliate, Compania Mexicana de Aviación S.A., was already well established (TIME, Aug. 13, 1945). Braniff finally lost the Mexican routes when he made the Mexicans mad by sounding off against local government officials...