Word: branly
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...intended ban of the product. Apparently high doses of phenolphthalein, Ex-Lax's active ingredient, causes cancer in laboratory animals. Novartis said it was "obviously disappointed," but promised that a reformulated Ex-Lax derived from the senna plant would be on store shelves in 60 days. Expect coffee and bran muffin futures to skyrocket when Wall Street's big players get back from the beach...
...been losing ground to Kellogg and General Mills, the industry leaders in the $7.5 billion cold-cereal business, as well as to store brands. If--and it's a big if--grocers pass along the full savings, the price of a 20-oz. box of Post Premium Raisin Bran would fall from $4.13 to $2.99; overall, the reductions would average about...
...hefty profit margins. Kellogg relies on domestic cereal sales for 42% of its revenues and 43% of its $1.26 billion in operating profits. The company said it would lower prices only on a brand-by-brand basis. For instance, this month it lowered the price of its Raisin Bran, a fiercely contested item, 15%, to $3.40 for a 20-oz. box. No. 2 General Mills was also standing pat. Big G took the first stab at price cuts two years ago, when it lowered the price of Wheaties, Cheerios and other cereals an average of 11%. It has gained market...
...study of 44,000 males confirms that dietary fiber fights heart disease. Men who ate more than 25 g of fiber daily from fruits, vegetables and cereal reduced their risk of heart attack 36%. What's 25 g of fiber? One cup of bran, 11/2 cups of cooked beans or, gulp, seven apples...
That was before the revolution. Now one state says it will be open to adding Raisin Bran to its WIC menu: Michigan, where Kellogg has its corporate home, in Battle Creek. "We do support this move overwhelmingly," said John Truscott, a state spokesman. "We would absolutely allow Raisin Bran...