Word: branly
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...oatmeal with an expression of disgust. "It's good for you," Mom would intone, but who believed her? The yucky greige sludge might be filling, but good for you? Forget it. They sure believe her now. Today cholesterol-conscious consumers are eagerly lapping up not only oatmeal but oat bran and oat muffins and oat cookies -- in fact, just about anything with oats in it. The once reviled grain has suddenly emerged as the hottest health food around. People are sprinkling it on cereal, mixing it with fruit, baking it in cakes, dissolving it in shakes and swallowing...
...fuss? The word is out that eating oats can lower cholesterol levels in the blood. Result: groceries and supermarkets can't keep oat products on the shelves. Sales of oatmeal have jumped 20% this year, and oat- bran purchases have more than quintupled. The Quaker Oats plant in Cedar Rapids, Iowa, is working three shifts every day and still not meeting demand. At the Real Food Co. in San Francisco, a health-food emporium, sales of bulk oat bran have tripled in the past year to 1,000 lbs. a month. Sales of oat- based breakfast cereals and cookies have...
Companies are rushing to create new oat foods. Kellogg's has just introduced a cold cereal, Common Sense Oat Bran; General Mills came out last year with Total Oatmeal. Health Valley Foods, a California natural-foods firm, has brought out 18 oat products since 1986. Among the eight launched this year: oat-bran animal cookies for children...
...current craze stems from studies showing that oats, particularly oat bran, can have a salutary effect on blood levels of total cholesterol and, even better, of the "bad" type of cholesterol known as LDL (low-density lipoprotein). Researchers have found that consuming 1 1/2 to 3 oz. of oat bran daily for six to eight weeks can lower total cholesterol some 20% and LDLs as much as 25%. "It's great stuff," says Dr. James Anderson of the University of Kentucky, who pioneered the study of oat bran in the 1970s. Anderson estimates that up to 85% of Americans with...
...bran works is still a mystery. One theory is that soluble fiber, which is plentiful in oats as well as citrus fruits and peas and beans, binds up cholesterol-rich bile acids that aid in digestion, thus helping to remove LDLs from the bloodstream. Health experts, however, are cautioning that many new oat products are high in saturated fats and calories. Kellogg's Cracklin' Oats cereal, for example, is made with coconut oil, a dietary no-no. And many muffins are loaded with eggs and sugar. Moreover, oat enthusiasts are mistaken if they think scarfing down oats allows them...