Word: branly
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Coffee with cream and sugar-and chicory, wheat, molasses, bran and caramel...
...excess, the Rev. Sylvester Graham urged the eating of raw fruits and vegetables, food not "compounded and complicated by culinary process." Man should eat food the way God grew it, untouched even by salt and pepper, which, Graham claimed, could cause insanity. For that reason he opposed removing the bran from wheat and, for reasons that had more to do with conscience than science, became one of the first modern health-food faddists, the advocate of graham flour who gave his name to a cracker...
...diet, according to Mrs. Horace Mann, who in 1861 published her cookbook Christianity in the Kitchen. A fruitful wedding of faith, faddism and free enterprise was not long in coming. As early as 1866, Dr. John Harvey Kellogg, manager of a Battle Creek sanatorium, was prescribing generous doses of bran, which he claimed "does not irritate. It titillates." Kellogg and his family went on to make it big in cornflakes, while one of his ulcer patients, Charles Post, invented the coffee substitute Postum and a dry breakfast cereal he called Elijah's Manna. The name was later changed...
Another spare-time kneader, the California Institute of Technology's director of publications Ed Hutchings Jr., 60, of Altadena, bakes loaves of "basic white" with bran or wheat germ each Saturday. "Kapow!" he says over the stove. "If you've got any frustrations, this is the way to get rid of them...
...come to America in 1633. In the 1890s, Post moved with his wife and only child to Battle Creek, Mich., in hopes of improving his health. When the change failed to help, Post came up with a cure of his own. After concocting a combination of wheat, molasses and bran as a healthful coffee substitute, Postpatented his recipe, dubbed the mixture Postum, and launched one of the first advertising campaigns for a prepared food. One ad exhorted: "Is your yellow streak the coffee habit? Does it reduce your working force, kill your energy, push you into the big crowd...