Word: branly
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...Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums?all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department...
...elixirs are aimed at moisturizing and protecting the skin without irritation. Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums - all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department. This isn't the first time sake has been used as a beauty aid. Geishas once...
...strategy was a shift in financial goals: instead of focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased emphasis on more expensive items, such as Special K Red Berries and Raisin Bran Crunch. Also, Kellogg bought Keebler Foods (to add brands like Cheez-It and play on Americans' increasing tendency to eat on the go) and made tough calls to control costs...
John Kerry has been a very good democrat these past few weeks, roaming the country, talking up the bran-muffin issues that Democrats really, really care about: education and health care. He's even been a wee bit adventurous. He challenged the teachers' unions with a clever deal--more pay in return for less job protection (it is nearly impossible to fire a lousy teacher these days). Last week he reintroduced his thoughtful health-insurance proposal, which might even be politically plausible--if still not entirely affordable--if the Bush tax cut for people earning more than...
...Richmond Heights, Mo., will soon debut six low-carb products. "Other people are rushing into it. We want to make sure the quality is consistent with who we are," says CEO Ron Shaich. Canadian flour company Hayhoe Mills is combatting slack demand by marketing its new low-carb wheat-bran flour to commercial bakers and consumers. Cost...