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...oppose him in the Senate race, Democrats picked an ex-Under Secretary of Agriculture, Albeit Loveland, who tried to make his race a popularity contest for the Brannan Plan (see below). His victory over five rivals could scarcely be called a sign that Iowa was ready for the Brannan Plan. He got only 37,000 votes, compared to the 190,000 votes which Hickenlooper drew on the G.O.P. side...

Author: /time Magazine | Title: IOWA: Ahead of the Field | 6/19/1950 | See Source »

...near-record crop of 37 million pigs began moving to market this spring, the seasonal glut sent the average price of pork dropping to $16 a hundredweight. Secretary of Agriculture Charles F. Brannan warned Congress that unless it gave the Commodity Credit Corp. an extra $2 billion for the overall price-propping program, he could not support the pork market. When Congress did nothing, Brannan's economists gloomily predicted that unsupported pork might fall as low as $10 a hundredweight...

Author: /time Magazine | Title: AGRICULTURE: Contrary Hogs | 6/12/1950 | See Source »

Confronted by such theory-defying behavior on the part of a free market, Brannan's experts dug out plenty of explanations: with its $220 billion national income, the U.S. was eating a lot higher off the hog. (This year's pork consumption is approaching 82 Ibs. per person, compared to 70 Ibs. last year, a lean 48 Ibs. in 1935.) Moreover, even at present prices, pork was still a bargain compared to beef and lamb, and many housewives were buying more of it instead. But the lesson that seemed to have been lost on Charlie Brannan was that...

Author: /time Magazine | Title: AGRICULTURE: Contrary Hogs | 6/12/1950 | See Source »

...best of all Democratic worlds he had something for everybody. For the businessman, he had his new program of Government loan insurance and other aids to small business. For the farmer and the consumer there was the Brannan Plan. In Nebraska, where he had once faced 8,000 empty seats in an Omaha auditorium, 30,000 people stood through a pouring rain in a public square at Lincoln. Though his own congressional leaders had refused any part of it and most organized agriculture opposed it, Politician Truman still seemed convinced that the Brannan formula would catch...

Author: /time Magazine | Title: THE PRESIDENCY: The Hired Man | 5/22/1950 | See Source »

...only pledged support to the Fair Deal "in general," Graham protested. Though he was a member of the President's Civil Rights Committee, he was against any fair employment law based on compulsion, a position shared by many another conscientious Southern legislator. He was opposed to the Brannan Plan. He favored the present agricultural price-support program, said Graham. "In spite of some defects it has proved itself [by] bringing to a more equitable level the income of farmers...

Author: /time Magazine | Title: NORTH CAROLINA: Next in Line | 5/15/1950 | See Source »

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