Word: brannans
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Dates: during 1950-1959
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...oppose him in the Senate race, Democrats picked an ex-Under Secretary of Agriculture, Albeit Loveland, who tried to make his race a popularity contest for the Brannan Plan (see below). His victory over five rivals could scarcely be called a sign that Iowa was ready for the Brannan Plan. He got only 37,000 votes, compared to the 190,000 votes which Hickenlooper drew on the G.O.P. side...
...Chair-Warmer. Here, in the concrete, was the glowering, complex malady known as "The Farm Problem." Seated last week in the middle of it, buried to the top of his egg-bald dome in crop surpluses, statistical mousetraps and political pitchforks, was Charles Franklin Brannan, a plain, earnest, city lawyer from Denver, who is the 14th U.S. Secretary of Agriculture.* A sturdy (185 lbs.) six-footer with inquisitive brown eyes, a hard-to-ruffle temperament and a scrubbed look, Charlie Brannan had neither farming experience, pocketfuls of votes nor campaign dollars to commend him when Harry Truman plucked him from...
...Charles Brannan, 46, is one of those Cabinet rarities, a career public servant who worked to the top of his department (another: Postmaster General Jesse M. Donaldson). After two years in the job, Brannan still seems to Washington more the hardworking, second-level Washington bureaucrat than the traditional Cabinet member. His relations with the White House are efficiently firm-he confers with the President a couple of times a week, usually lunches with him on Mondays. But the Secretary of Agriculture has never plunged into the panoply of Cabinet rank, nor has he been taken into the circle of cronies...
...controversy came with the job-running the fantastically costly, jerry-built farm-support machinery imposed on the nation by a generation of vote-conscious Congresses. The rest he brought on himself-by proposing to replace the whole shuddering shebang with a new and equally fantastic contraption known as the Brannan Plan...
Confronted by such theory-defying behavior on the part of a free market, Brannan's experts dug out plenty of explanations: with its $220 billion national income, the U.S. was eating a lot higher off the hog. (This year's pork consumption is approaching 82 Ibs. per person, compared to 70 Ibs. last year, a lean 48 Ibs. in 1935.) Moreover, even at present prices, pork was still a bargain compared to beef and lamb, and many housewives were buying more of it instead. But the lesson that seemed to have been lost on Charlie Brannan was that...