Word: branning
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Country Corn. When Rawlings took over, General Mills with its Wheaties and Cheerios ranked a distant third be hind Kellogg and Post in ready-to-eat cereals. Rawlings moved the company into "adult" cereals by introducing Country Corn Flakes (flavored with rice), Wheaties Bran with Raisin Flakes, and Total, a high-vitamin cereal. As a result, General Mills has now edged ahead of Post. Rawlings is also driving harder into convenience foods, where General Mills already has a strong bid with Betty Crocker mixes...
Last week, with nearly every loophole closed, East German Boss Walter Ulbricht led a gaggle of East German commissars and Soviet officers to the Bran denburg Gate. Atop the gate, once the principal gateway between East and West Berlin and now the capstone of Ulbricht's wall, a new flagpole had been hastily erected. As the East German hammer and compass flag was run up to celebrate his macabre triumph, Ulbricht watched happily...
...Jean Kerr, at her best, is Robert Benchley. As writers, they share the same gently shrugging quality that utterly preludes malice, the same preoccupation with the bizarre edges of the commonplace, the same disarming penchant for self-deprecation, as when the ample Mrs. Kerr compares herself to "a large bran muffin" or Benchley calls himself "Sweet Old Bob, or sometimes just the initials...
...From Bran to Bigness. This empire grew out of a coffee grinder, a gasoline stove and $11.95 worth of wheat and bran. In 1895, near Battle Creek, Mich., a health-foods fan named Charles William Post roasted the wheat and bran, ground them, added sweeteners. Result: Postum. Two years later, Post stirred up the same sort of mixture, produced one of the first cold cereals-Grape Nuts. He formed the Postum Cereal Co., plugged his two products as cure-alls for appendicitis, dyspepsia and other ailments. Some magazines balked at his flamboyant advertising, but Post became the foremost advertiser...
...problem is food. Platypuses eat half their weight daily, and they demand live food. So every day Fleay dispenses 2,000 earthworms. 200 meal grubs, 30 crayfish, chafer grubs and crickets. Favorite item with the growing platypuses: small, wriggling grubs that Fleay raises under his house in bran and meal moistened with beer...