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Steger's expedition will benefit from some celebrity association, with Sam Branson - the 22-year-old son of British airline tycoon Richard Branson - part of the team. Also on the expedition will be 27-year-old Norwegian Sigrid Ekran, who last year became only the second woman to win Rookie of the Year for the Iditarod - not a small deal in the world of dog sledding. The team will be uploading video, text and photos to the website as the journey progresses, allowing classrooms - Steger's foundation is working with the National Education Association on the project - to follow their...

Author: /time Magazine | Title: Global Warming, Up Close and Personal | 2/22/2008 | See Source »

DECLARED DEAD Missing since last September, adventurer and multimillionaire Steve Fossett was declared legally dead on Feb. 15. Fossett was 63 when his single-engine plane disappeared after taking off in Nevada. Billionaire and fellow adventure-buff Richard Branson intends to honor his close friend with a new vessel meant to carry people into space. It will be called Spirit of Steve Fossett...

Author: /time Magazine | Title: Milestones | 2/21/2008 | See Source »

...defense, the Prime Minister had little option but to take on Northern Rock, which was caught short of cash after the money markets it depended on for funds froze over last fall. There were two private bids - one from Richard Branson's Virgin Group, another from the bank's own management. But the Treasury's statements indicated that they fell short of offering enough in return for the $100 billion in loans and guarantees made to Northern Rock by taxpayers. Goldman Sachs, the investment bank advising the government on its handling of the company, didn't disagree...

Author: /time Magazine | Title: Will Northern Rock Sink Brown? | 2/18/2008 | See Source »

...government on Monday hatched plans to convert into bonds the $50 billion Bank of England loan it used to prop up Northern Rock. That makes a private sale of the bank more likely: those interested in bidding before the February deadline - including a consortium led by Richard Branson's Virgin Group - will no longer need to front up for a big slice of that loan. The bank's battered shares climbed more than 40% on the news...

Author: /time Magazine | Title: Between a Northern Rock and a Hard Place | 1/21/2008 | See Source »

...issue arrived just in time for Christmas. While I admire 10 Questions subject Richard Branson as an adventurer and businessman, I think you overdid it with the picture. Branson looked like a Western vision of Christ: long, flowing hair; beard; eyes raised to heaven. All he lacked was a crown of thorns. Gerald White, PORT ORCHARD, WASH...

Author: /time Magazine | Title: Leading Russia into the Future | 1/16/2008 | See Source »

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