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Admittedly, the airline industry has improved efficiency over the past 40 years, with technological upgrades more than doubling efficiency. There are tweaks in aircraft operations that could nip carbon emissions even further. Virgin Atlantic airlines tycoon Richard Branson, who last year pledged $3 billion in the fight against climate change, advocates having planes towed on the ground rather than taxiing, which he has said could cut a yet unspecified portion of fuel on long flights. Emissions trading for the air industry could help as well, with airlines given carbon caps and then being required to purchase credits from other industries...

Author: /time Magazine | Title: Greenhouse Airlines | 2/1/2007 | See Source »

...Texan who religiously reads biographies of the likes of Sam Walton, Ted Turner and Richard Branson yet ends his e-mail messages, "DISCLAIMER: you will not win the rat race wearing Toms," Mycoskie had never worked in fashion. With a staff of seven full-time employees (including former Trovata designer John Whitledge), six sales reps and eight interns, he debuted a collection last June of 15 styles for men and women, as well as limited-edition artist versions. They quickly found their way into stores like American Rag and Fred Segal in Los Angeles, where Toms is based, and Scoop...

Author: /time Magazine | Title: A Shoe That Fits So Many Souls | 1/26/2007 | See Source »

When Richard Branson's civilian-spaceflight program was announced, you signed on to take a flight but then later backed...

Author: /time Magazine | Title: 10 Questions for William Shatner | 1/26/2007 | See Source »

...early 2004, Reid, the former president of Delta, took over and soon two U.S. investors had ponied up $89 million in funding. Through a holding company, Branson kept a sizable stake--which old-line carriers like Continental and their labor unions have argued equates to foreign control...

Author: /time Magazine | Title: Flight Delayed at Virgin | 1/18/2007 | See Source »

...downturns. But the last thing domestic carriers want to see is another snazzy, low-cost competitor à la JetBlue. Any hope that the Administration will change the foreign-ownership rule is gone, partly because of political fallout surrounding a Dubai company's attempt to run some big U.S. ports. Branson, therefore, remains a dangerous...

Author: /time Magazine | Title: Flight Delayed at Virgin | 1/18/2007 | See Source »

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