Word: bras
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Dates: during 1970-1979
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...institutions have been so determinedly middle class as Marks & Spencer. The company's 254 U.K. department stores, which constitute the country's largest retail chain, sell little that is fashionable or chic; instead, their mainstay is lines of inexpensive and respectably dull (though high quality) sweaters, shirts, bras and lingerie. This value-for-money formula has paid off handsomely: M & S's 14 million weekly shoppers give it annual revenues of $1.9 billion and profits of $184 million, both more than four times those of its largest competitor, British Home Stores. But M & S has so saturated...
While a pair of bluejeans, a sportshirt, and a quantity of underpants have also been reported missing, "there have been a lot of bras," Shirley Broner, South House secretary, said yesterday...
...Someone might have a room festooned with bras by now," Broner said. "Either it's a pervert or a mischievous person," she added...
...assured the board that the ad was calmly received. But the members, evidently lacking the common denominator for such a sweeping change, voted not only to continue their underwear taboo but also to deny a request-by the Hanes Corp. to test some uninhibited ads for its Bali bras. Not content with just barring the living bra from U.S. TV, the board also decided to retain its "anti-quaffing" dictum and to consider banning beer and wine testimonials by celebrities admired by youngsters to boot...
...Recalls Pat Johnson of Washington's Garfinckel's: "It used to be with the old strapless things that you moved one way and the dress the other." Today's no-straps are made of soft, clingy fabrics such as matte jersey and chiffon. Strapless bras are rarely worn. Says Martha Ferris of Chicago's Bonwit Teller: "It's bareness without blatancy...