Word: bras
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Dates: during 1980-1989
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...swimwear is revealing less, not more, of the skin and using an array of design and construction tricks to camouflage body flaws. Higher necklines and underwire bras help disguise a large bust; ruffles and other upper-body froufrous distract from a small one. Lower-cut legs and flirty little skirts divert attention from big hips and thighs, while high waistlines, belts and stomach-control panels are doing their bit to hide the belly...
They threw themselves on manuscripts, telephone numbers, addresses, receipts from Parisian dry cleaners. My wife, corrupted by Western notions about personal inviolability, couldn't understand for the life of her what business CUSTOMS had with her intimate correspondence and assorted panties and bras. She told the customs officers in some detail what she thought of them, and they, huffing dolefully, continued to read our personal papers: "Call Zhenya in the morning . . . don't forget about Yura . . . Sima . . . Sonya ; . . . Lyusya . . . In the evening -- 157-29-09 . . ." My wife didn't let up. I was bored. Why were they doing all this...
...latest U.S. export: Les Crados (The Dirty Ones), the Gallic edition of those Stateside sensations, the Garbage Pail Kids. A gruesome gallery of children's bubble-gum cards, Les Crados include such characters as Mathieu Degueu (Matthew Nosepicker), Herve W.C. (Toilet-Face Herve) and Laetitia Pus-de- Bras (Stinky-Pit Letitia...
...1930s Maidenform shocked the world by using photos of actual women modeling its bras in national advertisements. For the past year, the company has gone to the opposite extreme: featuring actors Omar Sharif, Michael York and L.A. Law's Corbin Bernsen, musing about ladies and lingerie with nary a bra, teddy or pair of panties in sight. Owing in part to the $10 million campaign, Maidenform's revenues rose 11% this year, to $200 million...
Real women do not wear bras -- at least not in U.S. network-television commercials, where the undergarments float in the air or decorate see-through torsos. But that will change on May 4, when Playtex, based in Stamford, Conn., will be allowed to air TV spots on all three major networks that use live models to extol the virtues of Cross Your Heart bras...