Word: bras
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There were no charred bras and few of the shock tactics of earlier local demonstrations, such as ogle-ins aimed at hardhats ("I bet you've got nice, hairy legs. Why don't you wear shorts?"). The movement has little organization, few chants or ringing slogans, and plenty of detractors, such as West Virginia Senator Jennings Randolph, who called the demonstrators "braless bubble-heads." But the women turned their opponents away with more tolerance and humor than has been the norm in American street politics. In the process, they probably won new support and undoubtedly new awareness among...
There will be parades, fiery speeches and blunt street theater. In many cities, Freedom Trash Cans will be available to receive symbols of sexist oppression such as cosmetics, bras and detergents. NBC's Today show will focus on women's rights, and the cast will be all female. Next week's edition of the underground Los Angeles Free Press will be put out by an all-girl staff. Everywhere, women's liberation organizations are urging women at home or in the office "to confront your own unfinished business of equality...
Frederick's was the first in the country to conceive crotchless panties ("an exotic addition to your wardrobe"), the inflatable bra ("blow yourself up to your favorite size"), girdles with padded bottoms ("for unrivaled curves"), foundations without any bottoms ("the living end"), bras with holes in the middle ("a Hollywood favorite...
Lips pout, eyes smolder, bosoms and hips swell like baked goods with too much yeast. Clothes cannot contain these creatures-nor are they meant to. Bras and girdles, filmy negligees and deep-plunging necklines only point up the obvious, or pad out the underdeveloped until, literally, their cups runneth over. They are the antithesis of haute couture's slender subtleties, these fantasy models in the catalogues put out by Frederick's of Hollywood. They promise, in striking graphics, what any woman might achieve in styles by Frederick...
Leaders of the women's liberation movement have shown a penchant for oddball causes-from ban-the-bras to communal child rearing-that leave many women cold. Now the liberationists have trained their ire on a new target: the distorted image of women in advertisements. And this time the militants are gaining wide support among women...