Word: bras
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Post-Mortem. Brazil has been on the road to trouble for years. Under the spend-build, spend-build administration of Juscelino Kubitschek (1956-61), the country lavished millions on massive public works projects, including the construction of the nation's $600 million capital of Brasília. Erratic Jânio Quadros, who took office in 1961, slapped on rigid austerity measures. But he stuck around only seven months before resigning in a fit of pique, and then Goulart-his Vice President-moved into the palace...
...necklines can't go it alone, and undergarment manufacturers were heady with delight. Though the deep-cut bras put on the market last season were few and tentative, months of grappling with the problem have produced a collection of intricately structured and ingeniously conceived designs for the women who come flocking to the stores for support...
...major U.S. firms have plants in Puerto Rico (see map). Last year alone, 160 new factories opened their doors, raising the island's total of "Bootstrap" plants to 1,030. G.E. is producing switches and circuit breakers. Sperry Rand is making electric shavers. Maidenform is making bras, and Brunswick, sporting goods. This summer Ford will open a $15 million precision ballbearing factory near San Juan. To keep the momentum going, Puerto Rico is stretching tax exemptions to 17 years in some cases, plans to build small manufacturing plants on its own, then find companies to run them...
...models. Other firms are narrowing their lines, with the intent of making fewer products better than anyone else. Beau-tee-Fit Co. of Los Angeles retrenched from manufacturing a full line of brassieres to only top-quality models, lately has begun to specialize in nursing bras. Detroit's American Electrical Heater Co. gave up appliances to concentrate on soldering equipment...
...shuttle between Rio and São Paulo - the first successful air shuttle in the world. Called an "air bridge," it provides nonreservation flights that take off every 20 minutes during rush hours, carrying more than 2,000 passengers a day. Air bridges also reach from Rio to Brasília and to the inland industrial city of Belo Horizonte. Last year the country's eight heavily subsidized commercial airlines carried 4,000,000 passengers nearly 2 billion passenger-miles; only U.S. and Canadian airlines in the free world cope with more domestic traffic in a year...