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...helping nature, Ida Rosenthal has probably had a greater impact on the U.S. female form than all the couturiers in Paris. On any day, she estimates, 20% of all U.S. women-or 13 million-are wearing one of her Maidenform bras; 30% of U.S. women own at least one Maidenform. In 115 countries, 20 different styles of Maidenform, dubbed with such fetching names as Arabesque, Sweet Music and Chansonette, shape the contours of debutantes and matrons alike. Maidenform has become a part of the language, thanks to ads featuring women who dreamed they did everything from shopping to being...

Author: /time Magazine | Title: Business: l Dreamed I Was a Tycoon in My . . . | 10/24/1960 | See Source »

...escape sure death as witnesses to the slaughter, Curtis and Lemmon leap into garter belts and padded bras, join an all-female orchestra heading for Florida. The band's singer: Actress Monroe. For the rest of the movie, Curtis and Lemmon are rarely out of their dresses...

Author: /time Magazine | Title: Cinema: The New Pictures, Mar. 23, 1959 | 3/23/1959 | See Source »

...ideas for covering the foundations, Edith finds it necessary to visit supermarkets, watch women in bargain basements and cafeteria lines. "To look lovely," says Designer Head, who has been married 18 years, "a woman will suffer. She'll wear a waist cincher that squeezes her, boned bras that dig her, heels that tilt her to the sensitive balls of her feet." But it is all worth it because "clothes have to do with happiness, and can actually give a woman personality. A woman in a bathtub has little personality; she's just a woman without clothes...

Author: /time Magazine | Title: HOLLYWOOD: How Not to Wear a Tub | 3/16/1959 | See Source »

...part of the authentic flavor, three of the ballet's women dancers appeared bare breasted in several innocuous numbers. Though this stirred neither critics nor theatergoers, it raised the eyebrows of New York's License Commissioner Bernard O'Connell, and he ordered bras upon the ladies. As the troupe's American manager protested publicly, he noted that only New York, of all the cities on the tour (the group has already played Boston and Philadelphia), was affronted by authenticity. After the U.S. tour ends, the African dancers expect to go back to their villages, where they...

Author: /time Magazine | Title: Music: Hit from Africa | 3/2/1959 | See Source »

...intelligent person who has a certain facility with words can understand the weighty sentences of the expert in Comp. Lit., the same is not true in general of science. Indeed, the more advanced branches of physics and chemistry are so tied up with such exotic devices as tensors, spinors, bras, kets, partial differential equations, groups and the like, that any understanding of the real workings of modern science is virtually impossible for the layman...

Author: NO WRITER ATTRIBUTED | Title: The Nat. Sci. Dilemma | 2/12/1959 | See Source »

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