Word: brashness
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...Street banker and Long Island native who left the rat race for horse-racing, Iavarone and his partners arranged to buy control of Big Brown for $2.5 million in September, after watching him race once--once--on TV. "We put our balls on the line," he says proudly. The brash owner is even starting a horse hedge fund, allowing private investors to buy into his portfolio of Thoroughbreds and sell out at a handsome profit if they succeed. Or lose it all. "My confidence is sky-high right now," he says...
...strategist, though, Plank is more brains than brash. Many analysts admire his approach to expanding his brand. Under Armour could have jumped right into one of the two biggest sports-footwear categories--running and basketball--to try to steal share from Nike, Adidas and other Bigfeet. Instead, the company chose a more disciplined approach. Under Armour tested the footwear landscape about two years ago, when it started making American-football cleats. Selling soccer shoes against Adidas and Nike would have been suicidal. Football is a small, specialized market--about $250 million in the U.S. "Our No. 1 goal was authenticating...
...with the pace of modern campaign communications. In a suite of offices where black is de rigueur for women as well as men, Ickes is a somewhat diverting figure who favors a colorful Carnaby Street fashion sense--purple dress shirts and floral ties are his trademarks--that is as brash and unapologetic...
...almost hear Gordon Gekko cheer. Financial traders are widely seen as filthy rich, brash, and, well, ballsy. Now it turns out that there's cash in those cojones. According to new research from the University of Cambridge, a male trader's daily testosterone level is higher on days when he makes more than he would in an average day. What's more, the higher a trader's morning testosterone level, the more money he'll likely have netted before the close of business that day. Testosterone, in other words, can be good for business...
...wanted to live the life of a daring, brash, fun-loving flyer, indifferent to the hazards of his profession, calm and stoic when the adrenaline flowed, fatalistic about life-and-death situations," McCain explained in Pensacola. "In truth, the image I aspired to was, in the end, only irresistible to one person - me, and it was a very childish attraction...