Word: brasil
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Dates: during 1990-1999
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...main fodder of music videos and celebrity interviews. Often derided as a vapid, immature channel for rap-and- rock vidkids, MTV tackles serious problems in segments that range from three minutes to theme weekends. Promising viewers "free your mind and the rest will follow," the five international affiliates -- MTV Brasil, Asia, Japan, Europe and Latino -- cover issues like safe sex and the environment, once deemed too sensitive or boring for kids. Result: a following that comprises the same youths who rarely read a newspaper or watch their parents' TV news...
...cloth bags instead of plastic after seeing an MTV Asia feature on deforestation. "I was horrified. I never realized things were so bad," he says. In Brazil 20% more youth (ages 16-22) voted in April's constitutional referendum than in the previous presidential election; MTV Brasil believes the boost is partly related to its "Plebescito" campaign, urging kids to vote "because the world is upside down and God is really busy these days...
...that is exactly why kids like it. "Other news is very grown up, dry and impersonal," Germany's Angelique Desvignes, 15, explains. It also doesn't hurt that most of their news teams are barely out of secondary school. Says Victor Civita, 28, a director for MTV Brasil: "We're talking to ourselves...
JORNAL DO BRASIL, BRAZIL: "A link has been established between Yeltsin and ((Defense Minister)) Grachev: each one needs the other to hold on to power...
...disputes that the youngest President in Brazil's history -- he is 40 -- has shaken up his nation as has no other recent chief executive. Hurrying to create "O Brasil Novo," the new Brazil he promised during his campaign, he has reduced an 84% monthly inflation rate to less than 13%; axed some 100,000 employees from the government payroll; and begun to halt the destruction of the country's greatest resource, the Amazon rain forest...