Word: brass
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Dates: during 1950-1959
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CLIENT RCA had problems with people. It was tightly bossed by prideful, brilliant David Sarnoff, who did better at creating products than marketing them. Its scientists performed better than its managers. When Burns arrived on the scene, RCA brass bared the corporate soul and accounting books. Burns worked up 100 monumental reports suggesting changes in RCA. To launch RCA in TV, Burns advised its National Broadcasting Co. to spend freely on a few outstanding shows and fill the other hours with low-budget shows; it proved to be NBC's success formula, set the pattern for other networks...
Just after World War II, Navy brass urged Rockefeller to bail out a sputtering rocket pioneer, Reaction Motors. Against his financial aide's advice, Rockefeller put up $500,000. After a tough decade, Reaction grew strong enough to merge with Thiokol Chemical Corp. last year, and Rockefeller got Thiokol stock that is now worth $4,200,000. In 1950, Rockefeller put $202,000 into low-flying Marquardt Aircraft Co., a pioneer in ramjet propulsion; his interest zoomed to $5,200,000 after Marquardt started making ram-jets for the Bomarc missile. But the fastest rise...
...their own system of volunteer watchers on Cape Canaveral to warn them when a firing seemed imminent. Meanwhile, the FCC caviled about the frequencies he wanted to use. But such nonscientific problems came to an end in November, when Thaler tracked a Polaris so accurately that the top brass was immediately sold, gave him an appropriation of $400,000 to cover his expenses...
...entrance requirement) and a leave of absence from his boss, the Thai government. As is customary, his family gave a lavish party, inviting more than 100 well-wishers on the eve of the journey. Then at 7 a.m. the next day, all began the procession to the temple. A brass band thumped the sendoff, and while Jerm traveled aboard a slow-moving Jeep, young girls carried candles, Jerm's mother brought his saffron robe, an uncle (his father is dead) carried the skull-shaped, cast-iron begging bowl, and his wife followed with the simple bedding he would...
METALS American Can 1.07 1.28 Revere Copper & Brass .79 1.99 National Lead 1.70 2.21 Alcoa .88 1.32 Kaiser Aluminum & Chemical...